The New Mainstream – Positive, Innovative, Transformative

The New Mainstream is a phrase that Dr. Pat Baccili coined back in 2007. Way ahead of her time, the data has just arrived. This new national survey has now found that 53 percent of Americans listen to online radio monthly and 44 percent, or 119 million people, listen on a weekly basis.

“Media consumption habits have changed dramatically in the past five years,” noted Tom Webster, Vice President of Strategy and Marketing, Edison Research. “Online Radio has become mainstream, Podcasts are enjoyed by a significant portion of the population, and even the social media platforms that dominated five years ago have shifted. It’s vital for marketers and advertisers to understand and plan for these shifts.”